Unposed group of creative business people in an open concept office brainstorming their next project.

Become their favorite, with Favze.

Build Awareness & Loyal Customers

In Middlebury, Indiana, and throughout Elkhart County, we help local businesses generate leads, attract new customers, and build lasting brand loyalty. Turn visitors into repeat clients, boost engagement, and make your business unforgettable.

Social Media Marketing

Promote your brand, get discovered, and connect with your audience on social media.

Email Marketing

Send targeted emails to your audience to nurture leads, boost sales, and keep customers coming back.

Search Engine Optimization

Enhance your website and content to rank higher on search engines and attract more visitors organically.

Website Creation

Building user-friendly websites for computers and mobile, that showcases your brand and convert visitors to customers.

Search Ads

Paid search advertising like Google to reach people actively looking for your products or services.

Social Media Ads

Paid advertising on social platforms to increase visibility, engagement, and sales among your target audience.

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How We Will Help You

 Build Your Business Online Presence
With SEO-optimized content, targeted social media ads, and search engine campaigns, we help your business attract more traffic, generate leads, and reach the right audience.

 Increase Revenue & Profit
Our custom digital marketing solutions are designed to boost sales, maximize conversions, and grow profits. From paid ads to website optimization, every strategy is built to deliver results.

 Build Loyal, Returning Customers
Turn first-time buyers into repeat customers with automated email campaigns, engaging content, and retention-focused strategies.

Young people meeting with digital tablet

Why Choose Us?

At Favze, we believe small businesses are the heart of our community. From local shops to family-owned services, these are the businesses that make Middlebury and Elkhart County special — and we’re here to help them grow.

Our mission is simple: help small businesses get leads, grow online, and stay stress-free. We handle the marketing, so you can focus on running your business. Favze provides a full range of services, including social media marketing to build your presence and connect with customers, email marketing to keep your audience engaged, social media ads to attract new customers, search engine marketing to make sure your business is seen, and web development with SEO to create websites that look great and rank high.

We make marketing simple, honest, and effective — no stress, no confusion, just clear strategies that help your business thrive. Because when local businesses grow, our whole community wins.

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About the Founder

Riley Catalano

Riley Catalano is a 17-year-old entrepreneur from Elkhart County, Indiana, with a deep passion for digital marketing, business growth, and creative strategy.

From a young age, Riley has been fascinated by the way brands connect with people - and how smart marketing can transform a business. That curiosity led her to begin studying the field early, earning 65 professional certifications and learner records across marketing and design disciplines, including:

  • Social Media Marketing
  • Email Marketing
  • SEO (Search Engine Optimization)
  • Paid Search Ads
  • Paid Social Media Ads
  • Web Design & Creation

Currently, Riley is completing high school, with plans to earn her bachelor’s degree and eventually a master’s in marketing to continue sharpening her expertise.

When she’s not working with clients or developing strategies for Favze, Riley spends her time:
  • Reading marketing & business books
  • Studying the algorithms & growth patterns of social media platforms
  • Experimenting with new tools and creative strategies
  • Gaining certifications & learner records

Personal Number: (574) 747-5012

Contact Us

Start your free consultation below.

Frequently Asked Questions

How digital marketing helps small businesses?

Digital marketing helps Indiana small businesses get discovered by local customers, build trust, and grow sales in a cost-effective, measurable way. By using social media, SEO, email campaigns, and paid ads, businesses in Indiana can:

  1. Reach local customers: Appear in Google search results, social media feeds, and maps when people nearby are looking for your products or services.

  2. Build credibility and trust: Engage with your community online and show your business as professional and reliable.

  3. Drive more sales: Target the right audience with local ads and campaigns that convert views into visits or purchases.

  4. Track results and improve: Measure performance and optimize strategies quickly to get the best ROI.

  5. Compete effectively: Even small businesses in Indiana can stand out against bigger competitors with smart digital marketing.

Why does small businesses need digital marketing?

In today’s competitive business landscape, small businesses need digital marketing to stand out, attract customers, and grow their brand. Most consumers search online first before buying a product or service, which means if your business isn’t visible on search engines, social media, or review sites, you could be missing out on valuable leads.

Digital marketing allows small businesses to:

  • Reach local customers effectively: Through local SEO, social media, and targeted ads, your business can appear when nearby customers are actively searching for what you offer.

  • Build credibility and trust: Sharing helpful content, engaging with followers, and maintaining a professional online presence positions your business as reliable and authoritative.

  • Generate measurable results: Unlike traditional marketing, digital marketing provides clear metrics and insights so you can track ROI, understand customer behavior, and adjust strategies for maximum impact.

  • Compete with larger businesses: With smart strategies like local SEO, social media marketing, and paid campaigns, even small businesses in Indiana can compete with larger competitors online.

  • Grow sales and revenue: By targeting the right audience with the right message at the right time, digital marketing helps convert online traffic into paying customers, repeat clients, and loyal fans.

Investing in digital marketing isn’t just an option — it’s a necessity for small businesses that want to thrive in an increasingly digital world. A strong online presence ensures that your business can be found, trusted, and chosen by the right customers, giving you the tools to grow steadily and sustainably.

 

How do small businesses grow?

Small businesses grow by combining effective marketing, strong customer relationships, and smart business strategies. Growth doesn’t happen by chance — it comes from attracting new customers, retaining existing ones, and continuously improving products, services, and processes.

Key ways small businesses achieve growth include:

  1. Digital Marketing and Online Presence:
    Utilizing social media, SEO, email campaigns, and paid ads helps businesses reach more customers, increase brand awareness, and drive sales. A strong online presence ensures potential customers can find your business when they need it most.

  2. Customer Relationships and Engagement:
    Building trust and loyalty with existing customers is crucial. Engaging with your audience, responding to reviews, and providing excellent service encourages repeat business and referrals.

  3. Local Networking and Community Involvement:
    For businesses in Indiana and other local markets, participating in community events, collaborating with other businesses, and joining local organizations helps increase visibility and credibility.

  4. Data-Driven Decisions:
    Tracking marketing performance, sales trends, and customer feedback allows small businesses to make informed decisions. This ensures resources are invested in strategies that actually drive results.

  5. Consistent Innovation and Improvement:
    Businesses that evolve their products, services, and customer experience based on market trends and customer needs are more likely to grow sustainably.

  6. Strategic Partnerships and Collaborations:
    Partnering with other local businesses or influencers can expand reach, bring in new audiences, and create opportunities for co-marketing.

With the right combination of marketing, customer focus, and strategic planning, small businesses in Indiana can increase revenue, expand their audience, and build a strong foundation for long-term growth.

 

What is SEO?

SEO (Search Engine Optimization) is the process of improving your website and online presence so you appear higher in search results on Google, helping more people find your business organically.

Why to buy SEO services?

Buying SEO services helps your business rank higher on Google, attract more qualified customers, and generate long-term, consistent traffic without relying on paid ads.

Which social media platform is best for marketing?

Small businesses grow by increasing visibility, attracting more customers, and consistently improving their marketing, products, and customer experience.

What social media platforms does Favze specialize in?

Favze specializes in all major social media platforms, giving your business full coverage and visibility. This includes:

  • Facebook – Ads, business pages, and community engagement

  • Instagram – Feed, Reels, Stories, and shopping features

  • TikTok – Short-form videos and trending content strategies

  • YouTube – Video content, channel growth, and YouTube Ads

  • LinkedIn – B2B marketing, networking, and professional branding

  • Pinterest – Visual content, SEO-focused pins, and traffic growth

  • X (formerly Twitter) – Posting, engagement, and trending topic strategies

  • Snapchat – Ads and audience engagement for younger demographics

  • WhatsApp & Messenger – Customer communication and marketing campaigns

  • Threads – Brand awareness and social engagement

We tailor each platform strategy to your business goals, audience, and industry to ensure maximum reach and results.

How can I contact Favze for a consultation or quote?

It’s easy! Just fill out the form above, and a member of our team will reach out to discuss your business needs and provide a personalized consultation or quote.

Can you manage paid ads for my business?

Yes! Favze can create, manage, and optimize paid advertising campaigns across platforms like Google, Facebook, Instagram, TikTok, LinkedIn, and more to help your business reach the right audience and drive real results.

Do you offer custom packages or only standard plans?

Favze offers custom packages tailored to your business needs, goals, and budget. We create a strategy that fits you perfectly, rather than a one-size-fits-all plan.

What makes Favze different from other agencies?

Favze stands out because we offer personalized, full-service marketing solutions tailored specifically for small businesses in Indiana. Unlike larger agencies that use one-size-fits-all approaches, we focus on understanding your business, your goals, and your audience. Our team manages everything, from social media and SEO to paid ads and website optimization, so you can focus on running your business while we drive measurable results. We pride ourselves on clear communication, transparency, and strategies that are both effective and easy to understand.

Do you provide content creation (graphics, videos, posts)?

Yes! Favze creates custom graphics for your business and can design posts or videos using the images or footage you provide. This ensures your social media content looks professional and aligns with your brand, while keeping the process simple and efficient.

How does Favze stay updated with marketing trends and platform changes?

Favze constantly researches the latest marketing trends, platform updates, and best practices. We not only stay informed ourselves but also share relevant updates with you, so your business stays ahead of the competition and benefits from the most effective strategies.

How does Favze create custom marketing plans on a small business’s budget?

Favze builds marketing plans that fit your business goals and budget. We start by understanding your needs, target audience, and priorities, then create a strategy that focuses on the most effective channels and tactics. This ensures you get maximum results without overspending, making every marketing dollar work harder for your business.

Are there long-term contracts, or can I start with a short-term plan?

Favze offers flexible plans ranging from 1 month to 1 year, so you can choose a short-term plan to start or commit to a longer-term strategy. This flexibility ensures you can find the right fit for your business goals and budget.

Does Favze create social media content if I don’t have any photos or videos?

Yes! If you don’t have photos or videos, Favze will guide you on what content to capture so it aligns with your brand. Even without footage, we can create professional digital graphics and designs that make your social media posts look polished and engaging.

How does Favze determine which marketing channels are right for my business?

Favze carefully researches your business, target audience, and industry to identify the most effective marketing channels. We analyze where your potential customers are most active and what strategies will generate the best results, ensuring your marketing efforts are focused, efficient, and impactful.

Are there additional fees for ad spend or content creation?

Favze covers the cost of creating graphics, posts, and other content as part of our services. However, ad spend is separate, and you pay directly for the budget used in campaigns like Google Ads, Facebook Ads, or Instagram Ads. This ensures transparency and full control over how much you invest in paid advertising.

Are there additional fees for calls or consultations?

No! Favze does not charge extra for calls or consultations. We provide guidance, strategy discussions, and support as part of our commitment to helping your business grow.

How often will Favze update me on campaign performance?

Favze provides regular updates on your campaign performance, so you always know how your marketing is working. We share reports and insights on a schedule that fits your needs, whether that’s weekly, bi-weekly, or monthly, and we’re always available to answer questions and discuss results.

Can Favze create a marketing strategy for a brand-new business?

Yes! Favze can build a complete marketing strategy from the ground up for brand-new businesses. We start by understanding your goals, target audience, and industry, then create a plan that sets your business up for growth and success right from the beginning.

Are Favze’s services customizable depending on my business size and goals?

Yes! Favze creates customized marketing solutions tailored to your business size, industry, and goals. Whether you’re a small startup or a growing business, we design a strategy that maximizes results and fits your budget.

Does Favze run retargeting campaigns to reach past visitors?

Yes! Favze creates retargeting campaigns to reconnect with people who have already visited your website or engaged with your business online. This helps increase conversions, remind potential customers about your products or services, and maximize the return on your marketing efforts.

Can Favze help my business run seasonal or holiday ad campaigns?

Yes! Favze can create and manage seasonal and holiday marketing campaigns tailored to your business. We plan content, ads, and promotions to align with key dates, helping you reach the right audience and maximize engagement and sales during peak times.

Can Favze help small businesses improve their online reputation?

Yes! Favze helps small businesses build and maintain a positive online reputation by managing reviews, responding to customer feedback, and promoting your brand through consistent, professional content. This strengthens trust with your audience and helps attract more customers.

Can Favze adjust services as my business grows?

Yes! As your business grows, Favze can update your marketing plan and create new contracts to match your evolving needs. This ensures your marketing strategy always supports your goals and maximizes results.

Can Favze help my business appear in local online directories?

Yes! Favze can list your business in local online directories and ensure your information is accurate and optimized. This improves your visibility, helps customers find you more easily, and strengthens your local SEO presence.

Does Favze have website services for small businesses?

Yes! Favze offers affordable, professional website design services for small businesses. We create custom, mobile-friendly, and SEO-optimized websites that help your business attract customers, improve online visibility, and drive sales. Every website is designed to reflect your brand, engage visitors, and convert traffic into loyal clients—all at a price that fits your budget.

What email marketing platform does Favze currently use?

Favze uses HubSpot to manage and send email marketing campaigns. HubSpot allows us to create professional, targeted, and automated emails that help your business engage customers, nurture leads, and drive sales effectively.

Does Favze use email templates for email marketing?

No! Favze custom-creates all emails specifically for your business to match your brand and goals. However, if you prefer, we can use a specific template or inspiration that you have of your choice while still making it professional and effective.

What best email marketing practices does Favze use?

Favze follows industry-leading email marketing best practices to ensure your campaigns are effective, professional, and deliver results. Some of the key practices we use include:

  1. Segmentation: Targeting the right audience by dividing contacts into groups based on behavior, interests, or demographics.

  2. Personalization: Using customer names, preferences, and behavior to make emails more relevant and engaging.

  3. Mobile-Friendly Design: Ensuring all emails look great on mobile devices and desktops.

  4. Strong Subject Lines: Writing attention-grabbing, clear subject lines to increase open rates.

  5. Clear Call-to-Actions (CTAs): Making it obvious what action the recipient should take, like clicking a link or booking a consultation.

  6. A/B Testing: Testing different subject lines, copy, and layouts to optimize performance.

  7. Automated Workflows: Setting up automated sequences like welcome emails, follow-ups, or abandoned cart reminders.

  8. Engaging Content: Creating valuable, relevant, and visually appealing content for your audience.

  9. Consistent Branding: Making sure emails align with your brand colors, fonts, and style for professionalism and recognition.

  10. Compliance with Email Laws: Following CAN-SPAM, GDPR, and other regulations to protect your business and subscribers.

  11. Regular Analysis and Reporting: Tracking metrics like open rates, click-through rates, conversions, and engagement to continuously improve campaigns.

  12. List Cleaning: Regularly removing inactive or invalid emails to maintain high deliverability.

  13. Optimized Send Times: Scheduling emails at times when subscribers are most likely to engage.

  14. Visual Hierarchy & Readability: Using headings, bullet points, and spacing for easy scanning.

  15. Engagement Tracking: Monitoring which content resonates with subscribers to refine future emails.

  16. Integration with CRM and Marketing Tools: Connecting emails to HubSpot and other tools to track customer journeys and improve personalization.

  17. Responsive Follow-Ups: Sending timely follow-ups based on subscriber behavior or interactions.

By following these best practices, Favze ensures your email campaigns reach the right people, drive engagement, and convert leads into customers while maintaining a professional and polished brand image.

What services do full-service marketing agencies typically provide?

Full-service marketing agencies, like Favze, provide a complete range of marketing solutions to help businesses grow and succeed. Typical services include:

  1. Digital Marketing Strategy: Developing customized plans that align with business goals.

  2. Search Engine Optimization (SEO): Improving website visibility on Google and other search engines to attract organic traffic.

  3. Social Media Management: Creating, posting, and managing content across platforms like Instagram, Facebook, TikTok, LinkedIn, and X.

  4. Content Creation: Designing graphics, videos, blog posts, email campaigns, and social media posts.

  5. Paid Advertising: Running and managing Google Ads, social media ads, and retargeting campaigns to reach the right audience.

  6. Email Marketing: Building automated campaigns, newsletters, and lead-nurturing sequences.

  7. Website Design & Development: Creating professional, mobile-friendly, and SEO-optimized websites.

  8. Branding & Design: Developing visual identity, logos, style guides, and marketing materials.

  9. Analytics & Reporting: Tracking performance, measuring ROI, and adjusting strategies based on data.

  10. Local Marketing & SEO: Optimizing for Google Maps, local search, and directories to reach nearby customers.

  11. Consulting & Strategy Adjustments: Ongoing advice, trend updates, and adjustments to campaigns to stay competitive.

By offering all of these services under one roof, full-service agencies like Favze help businesses save time, maintain consistency, and achieve measurable growth across all marketing channels.

Is Favze a marketing agency focused on B2B lead generation strategies?

 Yes! Favze specializes in B2B lead generation, helping businesses connect with the right clients and decision-makers. We use targeted marketing strategies, email campaigns, LinkedIn outreach, and paid ads to generate high-quality leads and grow your B2B pipeline effectively.

Why should I hire an advertising agency?

Hiring an advertising agency like Favze helps your business save time, reach the right audience, and maximize ROI. Agencies provide expertise in strategy, creative content, paid ads, and analytics so your campaigns are effective and efficient. With a professional team managing your advertising, you can focus on running your business while ensuring your marketing delivers measurable results and helps you grow.

Are marketing companies worth it?

Yes! Marketing companies like Favze are worth the investment because they bring expertise, strategy, and efficiency to your business. They help you reach your target audience, improve online visibility, generate leads, and grow salesfaster than doing it alone. By leveraging the right marketing channels and tracking results, a professional agency ensures every dollar you spend contributes to measurable business growth.

Are marketing agencies cheap?

Generally, marketing agencies are not cheap, but Favze is affordable and custom. We create tailored marketing solutions designed to fit your business goals and budget, ensuring you get maximum results without overspending.

What is an AI marketing agency?

An AI marketing agency uses artificial intelligence tools and technology to improve marketing strategies and campaigns. This includes automating content creation, analyzing customer data, predicting trends, optimizing ads, and personalizing customer experiences. By leveraging AI, agencies can deliver more efficient, data-driven marketing that helps businesses reach the right audience and achieve better results. Favze uses AI to make your results better, but we still work harder than ever.

How does a marketing agency work?

A marketing agency like Favze works by helping small businesses in Indiana grow their online presence, attract customers, and increase sales through a structured, strategic approach. Here’s how we work:

  1. Understanding Your Business and Goals: We start by learning about your business, target audience, competitors, and growth objectives. This helps us create a custom marketing strategy designed to meet your unique needs.

  2. Creating a Comprehensive Marketing Plan: Favze develops a plan that covers SEO, social media, paid advertising, email marketing, content creation, and website optimization. We prioritize strategies that will generate the most impact for your local market.

  3. Executing Campaigns Professionally: Our team implements your marketing plan by creating posts, graphics, videos, email campaigns, and ads that reflect your brand and engage your audience.

  4. Monitoring, Analyzing, and Optimizing: Using advanced analytics and performance tracking, we monitor results and optimize campaigns to ensure your marketing efforts deliver measurable growth.

  5. Providing Clear Reports and Insights: We provide regular updates and actionable insights so you can see exactly how your marketing is performing and make informed decisions for your business.

By leveraging these strategies, a marketing agency like Favze helps small businesses reach the right customers, compete with larger companies, and grow efficiently. With local expertise and a data-driven approach, we ensure your marketing efforts are targeted, effective, and ROI-focused.

Which marketing agency should I choose?

The right marketing agency depends on your business needs, goals, and budget. Look for an agency that:

  • Understands your business and target audience

  • Offers the services you need (SEO, social media, ads, content, email, website)

  • Communicates clearly and provides regular updates

  • Uses data and analytics to measure and optimize results

  • Is flexible and can adjust as your business grows

  • Has a proven track record and fits your company culture

Favze is a great choice for small businesses, especially if you want custom, affordable, full-service marketing with a focus on results and personal support.

What’s the difference between a marketing agency and an advertising agency?

Marketing and advertising agencies have slightly different focuses, but Favze does both.

  • Marketing agencies create a full strategy to help your business grow, including SEO, social media, email marketing, content creation, and overall brand development.

  • Advertising agencies focus specifically on creating and running ads to reach your target audience and drive immediate results.

Favze combines the strengths of both types, offering custom marketing strategies while also managing ads and campaigns to ensure your business gets the best possible results.

Does Favze do lead generation?

Yes! Favze specializes in lead generation using targeted marketing strategies, SEO, social media, email, and paid ads to grow your customer base.